Valisere Heritage Timeline

Overview

The Valisere story cannot be told without mentioning the company Le Grant Perrin - long revered as a specialist in exquisite French leather gloves.

When Madam Auguste Perrin founded 'Grand Perrin 1860' she created a company that would bring style, elegance and a certain 'je ne sais quoi' to women across the globe. Little did she know then that with the launch of Valisere in Grenoble, France in 1913, she would take women's underwear to a level never seen before.

When Triumph International acquired the brand Valisere in 1991, the company looked back at a long history and a vision that began in the mountains of France with expert craftsmanship in leather and lace.

Valisere Heritage Timeline

The early years

1860 - The company 'Le Grand Perrin' is founded by Madame August Perrin and her sons Paul and Férréol.

1913 - The brand Valisere goes into operation and, apparently the geographical location inspires the same name. The company is located near Val d'Isère, a small town in the valley of Isère in the southeast of France.

1919 - The company, focusing especially on the production of ladies and men's underwear, sees the first lingerie collection (underskirts) born.

1921 - Vertical integration begins and the newly developed ladder-proof (run resistant) fabrics are used extensively for the production of ladies underwear.

Valisere Heritage Timeline

Expansion

1924 - Under the leadership of grandson Paul-Valérien Perrin, the company enjoys a long period of success reflected in an increase in capital of from F3,000,000 to F6,000,000.

1935 - Subsidiaries are established in Brazil and Morocco.

1940 - François Clement, a nephew of Paul-Valérian Perrin, takes over the company leadership. He is facing dire supply situations but despite all obstacles. He is able to keep the factory running during the difficult war years.

1941 - Licenses are established in Belgium, the Netherlands and Sweden.

Valisere Heritage Timeline

Growth

1946 - The new fibre Nylon is changing the hosiery and underwear markets. The new technology is allows creation of style with more lace and embroidery designs.

1950 - Valisere is the largest employer in Grenoble.

1959 - Valisere has 1500 employees and the company is awarded the 'La Coupe d'Or du Bon gout Français.'

1961 - Paul Valérien Perrin dies and François Clement takes over the leadership of the company together with the with his brother Georges.

Valisere Heritage Timeline

Survival and sucession

1975 - Turnover of F200 million and 1200 employees in 9 factories in France.

1980 - Unfortunately the following 14 years see a decline of the company, and the family company with 40 shareholders is finally sold to to a finance company.

1982 - Back in the black. Business is improving and Dessous are in the spotlight again.

1987 - Valisere is acquired by Ovale, a textile company from Roubaux.

Valisere Heritage Timeline

Global growth, bright futures

1991 - Triumph International AG acquires the Valisere brand.

1993 - New brand logo is created and new marketing concepts target a more exclusive consumer group. Valisere exports exclusive, seductive French lingerie.

2005 - Introduction of the segment Valisere Tabu, a new line of daring designs for the distinct few.

2006 - Valisere goes global (east meets west). The 'Pour Moi' brand is converged into Valisere to strengthen the global approach and to streamline the overall marketing strategy.

2009 - The new Valisere site launches, have a browse and let us know what you think.